What is truly distinctive about the kind of Asian hospitality that Shangri-La offers is our colleagues' genuine care and respect for our guests and each other.

For us, this is more important than talking about palatial buildings or beautiful locations, which is why we have launched this dramatically different and powerful style of campaign.

It conveys the value of genuine kindness, something that is very relevant in today's society.

This advertising campaign will give you a glimpse of the core thinking at the heart of our group: hospitality from the heart.

This truly is what's in our nature.

Greg Dogan | President and Chief Executive Officer Shangri-La Hotels and Resorts